Why the ZIP trick does not work
Right-clicking and choosing Send to → Compressed (zipped) folder is the most common piece of bad advice about image compression on Windows.
ZIP uses lossless general-purpose compression, and JPEG, PNG and HEIC files are already compressed. There is essentially no redundancy left for DEFLATE to exploit, so a ZIP of a hundred JPEGs is typically one or two per cent smaller than the originals — while being harder for the recipient to open, particularly on a phone.
ZIP is for bundling many files into one. It is not a compression step for images.